Shortlisted for Business Innovation Award

By Haughton Design Ltd
schedule31st Jan 12

Our commitment to innovation has been recognised by being shortlisted to one of three finalists for the Business Innovation Award, part of the Sentinel Business Awards. We were ecstatic to win the award last year, and very proud to be nominated again this year.

Managing Director, David Mills, revealed “2011 was our most innovative year ever as a company. We launched new services which closely matched the needs of our customers and strengthened our internal capabilities with a key focus of promoting innovation. It was great to win the award the year before, but I’m even more determined to win it this year.”

With a stagnant market we have introduced new services to kick-start demand by focusing on what our clients need and want. Services were enhanced by developing 4 core packages ; New Product Development, Product Refresh, Design Rescue & Review and Mechanical Design & Engineering that focused on fulfilling the needs of clients.

In addition to strengthening our services the team recently underwent specific ‘TRIZ’ training. TRIZ represents a systematic approach for analysing the kind of challenging problems where inventiveness is needed and provides a range of strategies and tools for finding inventive solutions. This has allowed the team to look at projects even more innovatively and find solutions to
problems in the most efficient manner possible.

Haughton Design is a company which never stands still; we are constantly learning new skills, seeking to find more efficient solutions and challenging the status quo. Wish us luck for the 27th March!